C.C.S.U. Meerut.
3 years
Rs. 32500/ Per Annum
The growing industrialization of the economy paves the way for the skilled manpower equipped with managerial talent to handle the multi-faceted corporate challenges. Bachelor of Business Administration (BBA) programme is designed to groom the budding managers & to fulfill the supply gap in the managerial level. The students of 10+2 can step into the BBA course to gain the opportunities in the field of Managerial Education. A committed attempt has been made by the Institute to shape the curriculum which can act as a stepping stone to acquire a global Management Degree. The pedagogy aims at integrating the real corporate practice with academic one. This course is designed for those who are seeking to prepare themselves for managerial responsibilities. This will help them to develop their ability to recognize and solve problems and to understand the role of business in the ever changing scenario.
Executives and Brand Representatives in various fields such as marketing, retailing, banking and insurance, sales, HR, IT and Finance. Customer care executives in BOP’s, IT enabled services, MNC & Public sector banks. Executive in education institutes, consultancy firms, Business Fairs, etc.
SEMESTER – I:
SEMESTER – II:
SEMESTER – III:
SEMESTER – IV:
SEMESTER – V:
SEMESTER – VI:
Note: Paper code BBA-501, BBA-502, BBA-503 and BBA-504 will be of multiple-choice objective type questions.
The Elective papers in the functional specialization will be as follows:
Marketing:
Finance:
