Email Address

info@syadwad.org

Phone Number

+91-11-26483817

Bachelor Business Administration (BBA)

Bachelor of Business Administration (BBA)

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Affiliation

C.C.S.U. Meerut.

Duration

3 years

Fee Structure

Rs. 32500/ Per Annum

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Academics

Academic Info

About the Program:

The Bachelor of Business Administration (BBA) is a three-year undergraduate programme designed to develop future business leaders and management professionals. The programme equips students with the knowledge, skills, and practical exposure required to meet the challenges of today’s dynamic corporate environment.

The curriculum provides a strong foundation in key areas of business management, including Marketing, Finance, Human Resource Management, Accounting, Entrepreneurship, Business Analytics, and Information Technology. Through a combination of classroom learning, case studies, industry interactions, presentations, projects, and internships, students gain both theoretical knowledge and practical managerial skills.

The programme aims to develop analytical thinking, leadership qualities, communication skills, decision-making abilities, and an entrepreneurial mindset, preparing graduates for successful careers in the corporate sector or higher studies such as MBA and other management programmes.

Eligibility:

  • Passed 10+2 (Class XII) or an equivalent examination from a recognized board.
  • Minimum 45% aggregate marks (as per the institution’s admission criteria).

Career Opportunities :

After successful completion of the programme, graduates can pursue careers in a wide range of industries and business sectors, including:

  • Marketing and Sales
  • Banking and Financial Services
  • Human Resource Management
  • Retail Management
  • Insurance Sector
  • Information Technology (IT) and IT-Enabled Services (ITES)
  • Business Development
  • Customer Relationship Management (CRM)
  • Operations and Supply Chain Management
  • Educational Institutions and Consultancy Firms
  • Public Sector Organizations and Multinational Companies (MNCs)
  • Entrepreneurship and Family Business Management

Graduates may also pursue higher education such as MBA, PGDM, or other professional and management programmes to further enhance their career prospects.

Syllabus:

SEMESTER – I:

  • Principles and Practice of Management 
  • Business Communication – I
  • Financial Accounting
  • Business Statistics and Logic
  • General English – I
  • Indian Knowledge System
  • Environmental Science and Sustainability

SEMESTER – II:

  • Human Behaviour Organization
  • Marketing Management
  • Business Economics
  • Emerging Technologies and Applications
  • Media Literacy and Critical Thinking
  • Indian Constitution
  • Business Communication – II

SEMESTER – III:

  • Cost and Management Accounting
  • Legal and Ethical issues in business 
  • Human Resource Management
  • Indian System of Health and Wellness
  • Management Information System (MIS)
  • Yoga and Physical Fitness / Sports / NCC /NSS / Disaster Management

SEMESTER – IV:

  • Entrepreneurship and Startup Ecosystem
  • Operations Management
  • Financial Management
  • Business Research Methodology
  • Business Environment and Public Policy   OR Enterprise System and Platforms OR Geo Political and Impact On Business OR Public Health and Management
  • International Business
  • Design Thinking and Innovation

SEMESTER – V:

  • Strategic Management
  • Logistics and Supply Chain Management

SEMESTER – VI:

  • Project Management
  • Business Taxation
  • Corporate Governance

SEMESTER – VII (BBA HONOURS):

  • AI for Business OR Diversity, Equity, and Inclusion OR Digital Ethnography and Online Communities
  • Entrepreneurship Leadership

SEMESTER – VII (BBA HONOURS  with RESEARCH):

  • Advanced Data Analysis Tools
  • Advanced Research Methodology

SEMESTER – VIII (BBA HONOURS):

  • Discipline Specific Elective – VII
  • Discipline Specific Elective – VIII
  • Discipline Specific Elective – IX
  • Dissertation work 

SEMESTER – VIII (BBA HONOURS  with RESEARCH):

  • Dissertation (For Research Track)